transcosmos starts operations in India

Showcasing its know-how it has developed in Japan and abroad, transcosmos aims to become a CX company that offers new customer experience

transcosmos inc. (Representative Director, Co-presidents: Masaaki Muta, Takeshi Kamiya) is delighted to announce that the company has established transcosmos India Private Limited (Headquarters: Bengaluru, the state of Karnataka, India; Managing Director & COO: Susumu Kaieda; transcosmos India), a wholly-owned subsidiary in India. In March 2024, transcosmos opened Bengaluru Center, the first operations center in India. Located in Bengaluru with 300 workstations, the center began offering services for the India domestic market in the same month.  

The Indian economy continues to outperform, projected to remain the fastest-growing major economy from 2022 to 2024, the only country sustaining growth at above 6% in the world. In particular, India’s customer experience (CX) market is accelerating growth, expected to grow from $6.5 billion to $7.8 billion in the next five years (Source: India Development Update – press release, October 3, 2023, THE WORLD BANK*). transcosmos has decided to enter the India market with belief that CX strategy will become more critical than ever in India’s domestic market, given its rise to a consumption powerhouse backed by significant expansion in domestic demand. *https://www.worldbank.org/en/news/press-release/2023/10/03/india-s-growth-to-remain-resilient-despite-global-challenges Leveraging its proven know-how built in Japan, transcosmos has been expanding its business to China, South Korea, ASEAN, and Europe and the United States. Today, the company delivers its diverse services including CX, e-commerce, and business process outsourcing (BPO), with a focus on contact center and digital marketing services across 26 countries and regions overseas. Its overseas business continued to expand, with its sales ratio exceeding 25% of the company’s consolidated sales. Now, transcosmos will showcase expertise built in its overseas business operations and offer high-quality services to expand its business in the India market. As a step to build its business base in the market, transcosmos will propose its CX services designed for the India market to clients the company is serving in Japan, China, South Korea and ASEAN. In parallel, the company will increase its brand awareness among both local Indian companies and global entities by driving initiatives to make attractive workplaces and people development programs. At the same time, transcosmos will also carry forward digital solutions development projects specifically localized for the India market.

■Bengaluru Center (for illustration purposes only)

There are as many as 22 official languages in India as well as a number of local languages with tens of millions of native speakers. Building on its know-how the company has developed primarily in Asian countries, transcosmos will build an India business structure to become a CX company that offers new customer experience in a variety of languages. Ultimately, transcosmos aims to enter into areas where those languages are used while helping India solve social challenges the market faces, always working together with clients.

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